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I am currently working as a CMF designer specializing in surface materials such as engineered stone and solid surfaces, while also engaging as a design strategist and interior designer. 
I focus on uncovering hidden user needs and translating them into joyful, engaging interactions within physical spaces.
Kitchen with an Island: Visual and movement freedom

@LG Hausys, 2020.09 - 2020.12


A kitchen island requires significant space, and integrating features like a sink, hob, and worktop demands precise planning for electrical and plumbing systems.


This design presents a reimagined kitchen island that combines functionality with aesthetic appeal. Key features include a hob, worktop, and sink, along with a breakfast bar and a back section designed for personalized accessories. The result is a thoughtfully planned space that enhances both usability and style.



Corner Kitchen with Island: Continuity for Efficiency

@LG Hausys, 2020.09 - 2021.02


This design features elements installed along two adjoining kitchen walls, complemented by a long island at the center. To ensure efficiency, the sink, hob, and refrigerator are positioned close to one another, minimizing distances and streamlining kitchen tasks.


With its corner arrangement, this kitchen requires careful planning to establish logical connections between functional areas, creating a seamless workflow. The central island not only enhances the space’s functionality but also serves multiple purposes, such as a breakfast bar, blending practicality with versatility.


The In-Line Kitchen:
Simple, Functional, and Affordable

@LG Hausys, 2020.12 - 2021.02


Designed for compact spaces such as studios, apartments, and tiny houses, the in-line kitchen offers a streamlined and cost-effective solution.


This modular kitchen provides everything you need to start cooking, including countertops, shelves, and drawers. It's designed to integrate seamlessly with LG Electronics built-in appliances like a fridge, range, and dishwasher, making it the perfect foundation for a fully functional and efficient kitchen.


Kitchen with a Peninsula & Island: Bridging the Kitchen and Living Room

@LG Hausys, 2020.12 - 2021.02


This open-concept kitchen seamlessly integrates with the living room, creating a functional and cohesive space. Versatile wall panels connect the kitchen and living areas, offering customization and a unified design.


The layout is designed to accommodate LG Electronics built-in appliances, including a fridge, range, and dishwasher, ensuring efficiency and modern functionality.

Smart and Functional Bathroom Storage Solutions

@LG Hausys, 2021.10-2021.12

Designed for spaces constantly exposed to moisture, our bathroom storage solutions combine sleek aesthetics with practicality. Space-saving built-in cabinets and furniture declutter while enhancing convenience, reflecting the growing interest in well-being.


I contributed to the project by developing the design concept, selecting materials, studying construction, managing production, and ensuring stable installation.


Hot Spring Vacation Homes 
(Little Kyoto Project) 

@Maria Yee, 2019-2020


Commercial Residential Furniture Design
Designed in California, USA

As part of a team, I contributed to the design of luxury homes for a Japanese-inspired resort with natural hot springs in Dalian, China. 


These residences, often used as Airbnbs, feature stunning Japanese architectural details and zen-inspired landscapes. Maria Yee and Sun at Six furniture were seamlessly integrated into these modern Asian retreats, with custom-designed pieces created exclusively for the resort.


jonghun@jonghunchoi.com

+ 82 1048288011